If we were on a trip visiting a new city and I asked you to pick a bar, restaurant, or tour company, what would you do? More than likely you’d slip your phone out of your pocket and launch the Yelp! app. And if I asked you to the movies, you’d assuredly check Rotten Tomatoes before agreeing to meet me for Vin and Dwayne’s latest installment Fast and the Furious. (No judgment if you decide not to go.) With the dominance of sites like Yelp! and Rotten Tomatoes, it seems we’ve fully embraced the culture of ratings and reviews. So…