“For it is in giving that we receive.” – Francis of Assisi You might be surprised to learn that gift givers derive more pleasure from the act of giving than the recipients do from getting the gift. Michael Norton of the Harvard Business School conducted a series of studies which confirmed this fact, in spite of participants thinking the opposite would occur. In one such study, students were given $20 to spend on themselves or on other people, in the form of a donation or charity. Those who spent money on others reported feeling happier at the end of the…